• ART INFLUENCER ITALIANI
DA SEGUIRE SUI SOCIAL •

There are those who define them Art Influencer, those who are cultural Content Creators and those who prefer the term Art Disseminators. Whatever we want to call them, to all intents and purposes these are rather new professional figures in the Italian art world.

In this article I will explain specifically what they do these cultural professionals. Not only, I will advise you a series of profiles that you should immediately rush to follow on social media!

Who are Art Influencers and what do they do?

Art Influencers are true professionals in the sector who they talk about art and culture on various social channels, especially Instagram and TikTok. Many of them have degrees in Art History or in any case in humanistic disciplines and have decided to make their communication skills available to the public. Some profiles are really very popular: think that they can count over one hundred thousand followers. The average age of these cultural disseminators is very low and is between 25 and i 30 years.

Many of them they collaborate frequently con museums, galleries, foundations and artists for to promote various projects via their channels. Some even went so far as to collaborate with institutions of the caliber of the Uffizi, of the Royal Palace of Milano, of the Sicily Region and so on and so forth. And it is precisely these collaborations that constitute the’main income for Art Influencers, as with any other type of Content Creator. If you notice, Indeed, often the contents in which these kids talk about a museum or a show contain the wording #adv. Questo hashtag significa letteralmente “pubblicità” (from English advertising) ed è da inserire obbligatoriamente in ogni contenuto “sponsorizzato”, i.e. for which the creator receives a compensation.

I know some of you might think that this mode of promote culture somehow undermines it. Far from it, actually: the role that Art Influencers play in the field of cultural promotion is fundamental, especially to get closer the new generations to art and culture. And it is very right that the responsibility that the role implies and the dissemination skills of the Creators are recognized through compensation. Naturally, the latter is variable depending on various factors such as, for example, the number of followers, the engagement rate and the quality of the content created.

I 10 Art Influencer to follow on social media

Let's now see together which are the ten profiles you should follow on social media. I decided to dedicate more space to creators a little’ less well-known and which I think have everything it takes to increase their following.

@likeitalians

Francesca is truly one of a kind. A volcano of energy, he knows how to glue you to the screen when he tells the details of one show or a work of art. He always tries to provide a critical insight into his content, leading us to reflect on what we have just seen. Of Sardinian origin, Venetian and Milanese, He lives in Milan, where he also works as a journalist for the magazine Finestre sull'Arte.

@a_r_t_i_t_u_d_e

Evelina has two great passions, art and sweets, and on his profile he tells them in a fresh and never banal way. Originally from Ariccia, lives in the splendid territory of the Castelli Romani, which he often talks about. Oltre a gestire @a_r_t_i_t_u_d_e, Evelina also works as social media manager of Palazzo Chigi in Ariccia. For a few months, Furthermore, like me she also found herself in a long distance relationship, in his case Italy-Germany. On his profile, Indeed, you will happen to find various contents dedicated precisely to Germany and, in particular, to Bavaria.

@unacamillacontemporanea

As can be seen from the name, the focus of Camilla's profile is contemporary art. I admit that since I started following it I am much more encouraged to appreciate this type of art. Camilla is originally from Ascoli but lives in Bologna, city ​​that often appears in its contents. I like his profile because he doesn't just talk about art but also about social and environmental issues. Let's say Camilla has a voice and knows how to make it heard. And then… I love her new haircut, the typical mullet Australian!

@a.criticona

Adriana is too strong. Very Sicilian, of Messina to be precise, he talks about the wonders of his region on Instagram without ever boring and with a biting ironic note. He lives and works in the Sicilian capital and if you ever happen to visit Messina, trust her: he is an exceptional guide! An advice: don't ever dare tell Adriana that the granita from Catania is better than the one from Messina… you could get in trouble!

@artnthecities

Clelia's profile is perhaps one of the most aesthetic among the various cultural content creators. He always expresses himself in an extremely calm and almost relaxing way, “cullandoti” in his art stories. On his channels he ranges between various topics, but his passion is contemporary art. You can also find it on YouTube, where he publishes longer videos in which he explains artistic currents or teaches how to calculate the price of a work. Clelia is originally from Palermo, but he has lived and worked in London for years.

@la.decima_musa

I'm a huge fan of Silvia's Instagram profile graphics, they are crazy! As you might have guessed from the name, @la.decima_musa mainly deals with archeology and mythology. Silvia manages to tell stories that are so chronologically distant from us in a contemporary way, with lightness and irony.

@etnominanudatenemus

Alessio is one of the few guys who deal with spreading art on social media and he does it impeccably. His profile is very particular and dedicated mainly to medieval art and history. Se associate il Medioevo ai “secoli bui” I recommend you take a tour of the @etnominanudatenemus: you will think again!

@rebartproject

Lidia's profile is very particular because it is dedicated to women in art. With its contents it tells us about the lives and works of women who have been protagonists of the artistic sector over the centuries. Not only, it also tells us about current exhibitions dedicated to female artists, promoting and enhancing its activity.

@unthesulparnaso

Here I actually give you a little bonus because @unthesulparnaso is a profile managed not by one but by two cultural creators. I'm talking about Octavia (@unaottyalmuseo) e Clarissa (@claricechedice) who join forces in this profile. @unthesulparnaso offers a lot of interesting insights and, in particular, organizes weekly live broadcasts that focus on artistic-cultural themes and which always feature different guests.

@arte__ale

Alessia is a little’ come me: he has one foot in both shoes. One is linked to art and culture and the other, Instead, al marketing. Originally from Rome, Alessia has lived in Milan for years where she works as a marketing consultant. His profile @arte__ale is the perfect combination of art, travel and cultural and culinary experiences.

Bonus: other profiles that talk about culture to follow!

Unfortunately it was not possible to include all the Art Influencers that I appreciate in just ten points. For this reason I decided to make you a list of other profiles that, in my opinion, they deserve a follow (hoping I haven't forgotten anyone!). Eccola 👇

Cristina (@criview), Alessia (@cometicriticolarte), Anna e Anastasia (@travelonart), Sara (@sarasflorence), Giulia (@brezzadarte), Giusy (@less.is.art), Giulia (@pointsof.art), Naomi (@etantebellecose), Margherita (@I could do it too), Simone (@progettopelago), Michele (@mikipedia_arte), Monica (@thesensitiveflower), Rebecca (@artepertutti__), Isabelle (@artsinpolaroid), Elena (@elena.artemoderna), Daniela (@studentessa_stra_ordinaria), Emily (@apiedinudi_nellarte), Caterina (@artdependant), Giovanna (@giovannaavventurato), Martina (@arte.nvda), Roberta and Giuliana (@venusartna), Guglielmo (@art.bites_official).

Share this article if you want to support artistic dissemination and these excellent content creators. This article was written for them, as a tribute to the splendid work they do and the great daily effort they put into it. Grazie 🤍

Don't forget to follow @artefortuna and read the others blog articles!