• FUORISALONE 2023:
GLI EVENTI DA NON PERDERE •
Would you like to visit the Fuorisalone 2023 but you have little time available and you don't know how to navigate the thousand events around Milan? Ecco my guide at installations not to be missed quest’anno… divided by districts, so you don't go crazy!
What is the Fuorisalone?
After three years of pandemic, the spring appointment with the Milano Design Week, the most beautiful week of the year for the Milanese and art and design enthusiasts.
In addition to the usual Furniture expo in the spaces of Rho Fieramilano, dal 17 al 23 April it will be possible to visit dozens of installations around the city of Milan thanks to the Fuorisalone 2023. The Fuorisalone is an event which takes place in conjunction with the Salone del Mobile and whose objective is precisely that of “portare fuori dal salone” il design. Numerous brands that mainly deal with design, architecture and art, they set up various temporary exhibitions in diverse location milanesi.
Events not to be missed in each district
Il problema–o il pregio, dipende dai punti di vista–del Fuorisalone è che ci sono sempre tanti, too many events. It turns out to be difficult, if not impossible, be able to visit everything, especially if you have little time available.
This is exactly why I wanted to draw up one guide to those Fuorisalone events 2023 That they absolutely cannot be missed e, for convenience, the divided by districts. here she is!
Brera Design District
Health Through Water – GROHE SPA
📍Pinacoteca di Brera
On the occasion of the launch of the premium collection, GROHE SPA celebrates its passion for water through an installation that reflects the majestic architecture of the splendid Pinacoteca di Brera. Four immersive environments reveal the elegant and innovative design of the bathroom, each dedicated to a different theme.
Walk the Talk – Eni
📍Orto Botanico di Brera in Via Fiori Oscuri 4
Italo Rota and Carlo Ratti created for Eni, at the Brera Botanical Garden, Walk the Talk a game installation. Walking through a sort of labyrinth, the visitor is invited to explore the theme of the transformation of urban mobility in a sustainable way, placing the person at the center and stimulating reflection on the relationship with the space in which he lives and moves.
Dry Days, Tropical Nights – Agostino Iacurci x glo™ for art
📍Torre Arrighetti in Largo Treves 1
Iacurci's intervention develops from the external facade of the imposing Largo Treves tower, which will soon be demolished, rough inside with bright colors, silhouettes of palm trees and lights reminiscent of tropical sunsets. The artist was inspired by two climatologists who imagined what our peninsula could look like with the current management of the Planet. What might await us are nothing but desert and tropical landscapes, hence the name of the work.
Mister Dior – Philippe Starck x Dior
📍Palazzo Citterio in Via Brera 12
Philippe Starck perfects the iconic Medallion Chair and launches Mister Dior, in homage to the great French designer. Starck optimized the structure, highlighting its most emblematic elements, like the toile de Jouy fantasy, in pink and white or neon orange.
Milano Design District
INTERNI DESIGN RE-EVOLUTION – mostra collettiva
📍Università Statale di Milano in Via Festa del Perdono 7
INTERNI DESIGN RE-EVOLUTION proposes a multidisciplinary reflection on the role of Evolutionary Thinking as a planning tool. As every year, the Statale di Milano proposes a collective exhibition.
I advise you:
- Butterflies – Ludovica Diligu con labo.art
- Momentum – MAD Architects con AXA IM Alts
- BEAUTIFUL – Urbansolid con Fidenza Village
- Pet Therapy – Atelier Biagetti
- Time After Time – Gianluigi Colin
Isola Design District
Circular – The Circular Village – mostra collettiva
📍Piazza Città di Lombardia, 20124 Milano
Housed in the 4,000m2 covered square of the Lombardy Region, the installation showcases raw raw materials, biomaterials and products made from natural resources or industrial waste that have minimal environmental impact in terms of production. The layout of the space, it is entirely made with a zero waste approach: once the exhibition is over, disused furnishing materials recovered and reused to create displays, bases and dividers, they will have a third life.
I advise you: the installation Theatrematter by Studio MAST in Amsterdam in collaboration with Fiction Factory.
H₂O Help – Maria Cristina Finucci x Urban Up | Unipol
📍Via De Castillia 23
The site-specific installation looks like a sort of enormous long sofa 70 meters, formed by a series of "water cushions". You may not immediately realize that the sofa is designed as a living organism, complete with visible veins and arteries. This organism, However, he breathes laboriously, showing everyone his fight for survival and trying to communicate one of the most serious problems he faces: the lack of water. Una parte dell’installazione è luminosa e compone la scritta H₂O Help. Furthermore, the composition that forms the letter “O”, cioè l’ossigeno della formula H₂O, is red, indicating danger.
Porta Venezia Design District
Come All Creators – Kohler
📍Palazzo Senato in Via Senato 10
Kohler presents the monumental aerial sculpture Do not be afraid, dell’artista Janet Echelman, suspended over the historic Senate Palace. He brand, Furthermore, espone prodotti in edizione limitata in collaborazione con quattro artiste per celebrare il 150° anniversario dell’azienda. It is also possible to have an interactive digital experience in which visitors become artists, manipulating colors, patterns and shapes within the space.
A Life Extraordinary – Moooi
📍Salone dei Tessuti in Via San Gregorio 29
This year Moooi, well-known Dutch design brand, explore design in more depth, lifestyle and technology. Embracing physical and digital realities, creates experiences that are not only technologically advanced but also deeply personal. In collaborazione con EveryHuman™, Moooi enters the world of interior fragrance: thanks to artificial intelligence you will be able to create an ad hoc fragrance and decide whether to purchase it. In the end, together with LG, Moooi studies a perfect integration of technology into our homes and lives.
Open House – a new and open way of living – Leroy Merlin
📍Casa Nervesa in Via Giuseppe Sirtori 26
Home, understood as a driving force of life, is reborn more beautiful, efficient and inclusive, thanks to installations in collaboration with the Polytechnic of Milan and a calendar of talks, laboratories and workshops with experts on living topics.
5 VIE DESIGN WEEK
Arts&Crafts&Design – Doppia Firma
📍Palazzo Litta in Corso Magenta 24
La settima edizione di Doppia Firma–progetto che promuove l’unione tra l’innovazione del design e l’artigianato tradizionale–si concentra sul tema della leggerezza, encouraging designers and artisans to create works that express their vision through humor, l’ironia, the allusion. The project aims to create a fusion between contemporary design and expressions of traditional craftsmanship from different continents.
I advise you: the installation Zodiac conceived by the students of Creative Academy and created by the Master Ceramist Tonino Negri.
Masterly – The Dutch in Milano
📍Palazzo Giureconsulti in Piazza dei Mercanti 2
This is the exhibition that brings the work of designers to the heart of the city, artisans, manufacturers and design agencies, Dutch. The Dutch Pavilion, hosted for years at Palazzo Turati in via Meravigli, comes to life this year in the rooms of the majestic Palazzo Giureconsulti, a stone's throw from the Duomo.
I advise you: The Flow Wall Desk Of Robert Van Embricqs e Light Objects Of SODALIME.
Tortona Design Week
We Have An I.D.E.A. – We Will Design
📍BASE Milano in via Bergognone 34
We Will Design, the large experimental laboratory promoted by BASE, features projects by emerging designers from all over the world. Each installation revolves in its own way around the acronym I.D.E.A.: Inclusion, Diversity, Equity and Accessibility. The aim is to make people reflect on the concept of design from not only an aesthetic point of view but also a democratic and sustainable one.
I advise you: the installation Where positivity is plugged in from korean Hyukjoon Choi e Case Milanesissime of Italian Alvar Aaltissimo in collaboration with My cousin (It seems like a joke, ma fidatevi che non lo è–provare per credere!).
Superdesign Show – mostra collettiva
📍Superstudio Più in via Tortona 27, Milano
BASE is to sustainability what Superstudio is to innovation! Superdesign Show projects you into the future of design, catapulting you into the world of AI, of Augmented Reality, of the Metaverse and ChatBots. Innovative materials and trendy furnishings are presented by the most emerging designers up to large brands such as Samsung and Lexus.
I advise you: the installation RE-MAKE, RE-MODEL, RE-IMAGINE by the Englishman Paul Kelley.
Fuorisalone 2023: widespread events
Among the widespread events of the Fuorisalone 2023, the two most noteworthy are:
- Alcove. In the unpublished spaces of the Ex-Slaughterhouse of Porta Vittoria, Alcove 2023 hosts beyond 70 projects that explore different and complementary directions of contemporary design, leaving ample space for emerging talents.
- Triennale Milan. On the occasion of Milan Design Week, the Triennale presents the new permanent exhibition of the Museum of Italian Design. The exhibition is also on stage Droog30, coprodotta con Nieuwe Instituut di Rotterdam, dedicated to the activity of the innovative Dutch design group a 30 years since his first Milanese exhibition for the Fuorisalone of 1993.
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